#GOOGLESOLITAIRE SOCIAL PR EXPERIMENT
To turn a Google Search launch into an opportunity to get people excited about all of Google's Easter Eggs and expand coverage of the Solitaire launch beyond traditional media.
We designed and physically created a custom deck of cards which we sent to journalists and social influencers across Asia-Pacific. The side of the box is labeled with #GoogleSolitaire and included instructions to make it easy for people to share the cards on social.
More than 100 social posts featuring #GoogleSolitaire cards to celebrate the Solitaire launch, and more than 70 feature stories in traditional media. And counting.
A number of social influencers posted lengthy unboxing videos on YouTube and Facebook Live, talking about the launch of Google Solitaire and solving the number puzzles on the cards with their followers. Collectively, these videos received more than 200,000 views and more than 2,000 comments from their fans.
It appeared on the social influencers' Instagram and Facebook. All of their content further generated more than 100 pieces of user-generated posts. These cards also appeared in traditional media/major publications where journalists were excited to push for strong coverage across APAC.