LILIAN LEE / DESIGN LEAD + UX
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Branding & Collaterals

 

Branding & Collaterals

Logo and branding design for HG Exchange and Zilliqa.

 

HG Exchange

Branding and logo design for HG Exchange, a product that brings together blockchain technology with licensed Recognised Market Operators to form a secondary market exchange. Brief was to incorporate the idea of Mercury and play on its mercurial properties - a reference to the semi-liquid stocks/companies that will be initially traded on the exchange.

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Zilliqa

Branding streamlines and collaterals design for Zilliqa, a public blockchain. The Z logo was designed by another designer. My brief was to bring the logo to life with well thought through branding colour, easy adaption into different collaterals, print and digital and also to have standardise design that non designers or employees of Zilliqa can refer to or work on it.

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