LILIAN LEE
LILIAN LEE / DESIGN LEAD + UX
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Google APAC in Action

Google APAC in Action Newsletter 2018

Rebranding of our Google APAC CMO internal weekly newsletter. A refreshed design contained iconic representations from all key APAC markets.

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Idea

The previous newsletter is a little bit outdated. And we came up with something to represent 2018. Rather than a static newsletter header, we created an animated Rube Goldberg-esque idea on APAC to inject a fun Googly welcome where inclusivity was the main agenda.

Sketches on the initial idea

Sketches on the initial idea

Solution

Material design illustration was taken into consideration. And to reflect all the APAC countries, we design and illustrated fun icons that compliment one another to form into a beautiful scene with subtle humour of APAC. 

Header in static form

Header in static form

Newsletter footer with all 18 countries. Can you spot them?

Newsletter footer with all 18 countries. Can you spot them?

APAC 18 Countries icons

APAC 18 Countries icons

APAC Newsletter

APAC Newsletter

Results

Creating something that all of the marketing teams across APAC is happy is the biggest joy. And we do get enquiries from other countries marketers on rebranding their identity and newsletter.

APAC in Action Notebook

APAC in Action Notebook

How to improve

More copy will be here. More copy will be here.